Brief Product/Service Overview:
WSI Gerstner Group helps industrial manufacturers and service providers drive measurable, predictable revenue growth through digital channels.
Industrial companies need a steady flow of qualified leads that turn into real sales opportunities. I work with organizations that sell complex, high-consideration products and services to engineers, operations leaders, procurement teams, and executives. My focus is on building digital growth systems that support long sales cycles, technical buying processes, and multi-stakeholder decisions.
This starts with strategy. I align digital marketing efforts with how industrial buyers actually research, evaluate, and select vendors—often over months, not days. From there, I design and manage lead generation programs that attract high-intent prospects through search, targeted advertising, and optimized web experiences. These systems are built to capture meaningful inquiries such as RFQs, consultations, and specification requests, while filtering out low-value leads.
A critical part of my work is helping industrial companies clearly differentiate in crowded, technical markets. I translate complex capabilities into clear, buyer-focused messaging that positions my clients as trusted solutions providers—not just another vendor. This strengthens both direct sales efforts and distributor or rep-based sales models.
Finally, everything I do is measured against business outcomes. I provide clear reporting and accountability tied to pipeline, opportunities, and revenue—not vanity metrics. Clients know exactly what’s working, what’s not, and where to invest for growth.
In short, I help industrial companies turn their digital presence into a reliable engine for qualified leads, sales conversations, and long-term growth.
