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Brad Couvillon

 

Member profile details

Membership level
Annual Member Single
First name
Brad
Last name
Couvillon
Profile Photo
Company
Motive Logistics Consulting
Title/Position
Fractional Head of Logistics
Sector
Business Consulting
Membership Chapter
  • Greer
Office Phone:
864-741-6882
Brief Product/Service Overview:
Motive Logistics provides a Fractional Head of Logistics for small and midsized manufacturers and distributors that need enterprise-level analytics, strategy, and decision ownership but can't justify the full-time executive headcount.

Many small and midsized organizations manage logistics at an operational level — freight moves, inventory flows, and daily execution gets done — but true performance comes from combining operations with analytics and long-term strategic planning.

Motive Logistics Consulting manages logistics using a three-pillar structure:

• Operations (day-to-day execution)
• Analytics (turning data into actionable insights)
• Strategy (capitalizing on the insights with long-term planning and optimization)

We fill the leadership gap by embedding senior logistics ownership into organizations that:

• Handle logistics through Purchasing, Operations, or Customer Service
• Do not yet have a Logistics Manager, Director, or VP
• Lack consistent analytics or visibility tied to decision-making
• Want to evolve beyond tactical execution and toward strategic performance

Our approach integrates:

• Operational leadership and execution alignment
• Data-driven analytics that transform raw data into actionable insights
• Strategic planning that shapes transportation networks, inventory policies, and cost-to-serve decisions

We act as a Fractional Head of Logistics, bringing Director- and VP-level capability typically accessible only by larger organizations into small and midsized businesses without the overhead of full-time executive roles.

Unlike traditional consulting, we operate within the business, becoming accountable for logistics decision ownership, measurable improvement, and strategic clarity.

Fractional Head of Logistics is a different way of buying experience, one that provides immediate analytical discipline, long-term optimization, and a structured leadership model grounded in real operating environments.
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